Description

Norbixin(P) CAS NO 542-40-5 is a purified, water-soluble carotenoid pigment derived from the annatto seed (*Bixa orellana*). This compound is highly valued for its ability to provide a stable, vibrant yellow to orange-red hue in a wide range of applications. It is an essential ingredient for manufacturers in the food, beverage, and cosmetic industries seeking natural, clean-label color solutions.

Application

• Food & Beverage Coloring: Used as a natural colorant in dairy products (cheese, butter, ice cream), baked goods, confectionery, snacks, beverages, and processed meats.
• Cosmetics & Personal Care: Imparts color to lipsticks, blushes, eyeshadows, soaps, and other products where natural pigments are preferred.
• Pharmaceuticals: Employed as a natural colorant for tablet coatings, capsules, and syrups.
• Animal Feed: Used to enhance the color of egg yolks and poultry skin.
• Industrial Applications: Can serve as a dye for textiles, paper, and other non-food materials.

Basic Information

Product Name	Norbixin(P)
CAS No.	542-40-5
Molecular Formula	C24H28O4
Molecular Weight	380.48 g/mol
Synonyms	Nor-bixin; Annatto Extract (water-soluble fraction); CI Natural Orange 4; CI 75120; E160b (when derived from annatto); 6,6'-Diapo-ψ,ψ-carotenedioic acid, monomethyl ester; trans-Norbixin
EINECS	208-815-7

Quality Control

Our Norbixin(P) is produced under strict quality management systems to ensure batch-to-batch consistency and purity. It is manufactured to meet relevant specifications for food-grade and cosmetic-grade applications. A comprehensive Certificate of Analysis (COA) detailing purity, color strength, and safety parameters is provided with every shipment to guarantee compliance with your quality standards.

Storage

Preserve in a tightly closed container, protected from light. Store in a cool, dry place at room temperature (15-25°C). This product is light-sensitive (store away from light) and easily oxidized (store under inert atmosphere). Keep away from strong oxidizing agents.

Specification

Item	Specification
Appearance	Reddish-brown to orange powder
Identification (IR)	Conforms to standard
Assay (HPLC)	≥ 90% (as Norbixin)
Solubility	Soluble in water and alkaline solutions
Loss on Drying	≤ 5.0%
Heavy Metals (as Pb)	≤ 10 ppm
Arsenic (As)	≤ 3 ppm
Microbiological Analysis	Meets standard limits for food-grade materials

Note: Specifications can be tailored. Please contact us for the detailed technical data sheet of a specific grade.